Head of Business Unit Multimedia, Siemens Communications, Media and Technology

Stefan Jenzowsky studied communication science and psychology at the Free University Berlin and the University of Alabama, Tuscaloosa. After this, he worked in media effects research, entertainment research and advertising effectiveness at the Ludwig-Maximilians University in Munich.

From 1999 to 2006, Stefan was responsible for business innovation at Siemens Communications in Munich. As VP Strategy and Head of Business Innovation he was leading a think tank for new business models in telecommunications, Internet, media and entertainment industry.

After this, Stefan became Partner at trommsdorff + drüner innovation + marketing consultants, consulting companies from the media, entertainment and telecommunications industries in developing and introducing innovative new services and products. From 2007 to 2010, Stefan was the managing director of moreTV Broadcasting GmbH in Potsdam-Babelsberg. Since October 2010 Stefan is heading the Media business unit at Siemens Communication, Media and Technology in Vienna, being responsible for the media business worldwide.

Stefan has co-authored various books and publications on the future of media, including “Fernsehwerbung - Television Advertising”, “Die Zukunft des Fernsehens - The Future of Television” and “Rulebreakers”. In addition, Stefan is teaching at various universities like the Karlshochschule International University and the European Business School.