Director, EBU Technology & Innovation

Lieven Vermaele is the Director of Technology and Innovation at the EBU Eurovision, the European Broadcasting Union, since 09/2007.

He previously worked for the Belgian Flemish public broadcaster VRT, where he played a key role in developing and implementing the organization’s digital strategy. He was in charge of the negotiation with the Flemish Government of VRT's management contract for 2006-2011. After more than six years with VRT he moved to the telecommunications company Alcatel Lucent, and from there he moved to the EBU.

Lieven Vermaele is also Chairman of DigiTAG, a cross industry organisation that aims to encourage and facilitate the implementation of digital terrestrial television services, and the promotion of spectrum needs for these services. Lieven also chairs the ETSI/EBU/CENELEC Joint Technical Committee, responsible for setting European standards for media and broadcasting systems (WorlDMB, DVB, Hbb.TV). Lieven is also member of the IBC council, the European largest media industry event.

Lieven has given many presentations across the world on the media future, and has written articles on this that have appeared in leading publications.

As broadcasters face a challenging period of transition, where new technologies and business models are emerging more quickly than ever before, Mr. Vermaele ‘s role is to endure that EBU Members are able to operate within the optimal technical frameworks. The role of the Technology and Innovation Department is also evolving and, under the guidance of its Director, it provides a pool of strategic and technological expertise for EBU Members to draw upon, and through which to connect together. The value of the Department’s work lays to increasing EBU Members’ cost effectiveness, maximizing their audience and reach, enhancing the media consumer’s experience and optimize their strategic positioning in the value chain.