Head of Business Development & Industrial Affairs, Samsung Electronics Research Institute

John Adam is a graduate in Physics from the University of Glasgow who has been involved in Digital TV since the first European launches in the late 90's.

Prior to his current role, John was employed by Sony and EMC2 where he held a variety of European Product Management roles with responsibilities ranging from Consumer Set Top Box through to MHEG/MHP Play-out and Internet Streaming and Distribution Systems. John has been employed by Samsung since 2002. In his current capacity, John leads a team that engages with European Broadcasters on their future service and business plans and works with local Government Regulators and Standards Bodies on digital media regulation and standardisation across Europe.

John represents Samsung on a number of external industry bodies including: DVB Steering Board, HbbTV Steering Board, Vice President of the Digital Terrestrial Action Group (DigiTAG), Board Member and Chairman of the CI Plus Limited Liability Partnership..