Principal, Multimedia Consulting, Alcatel-Lucent
Chairman, Bmco-forum

Herbert Mittermayr is Principal and senior member of Alcatel-Lucent Business Consulting Practice. He has advised several CxO especially with the business aspects of hybrid TV focusing on the sweet spot between broadband and broadcast solutions.

In parallel he is chairman of bmcoforum, an international non-profit organization with members from media, telecommunication, broadcasters and vendors, which is designed to foster the mass market for mobile media consumption.

Prior to his consulting role he was Vice President Marketing, dealing especially with broadcast multimedia / TV solutions. Herbert has more than 14 years of experience in the telecom industry, several years in applications and more than 3 years in multimedia market.

He joined Alcatel in 1994 as Head of Business Center Export in Alcatel’s Transmission Division. He held several senior roles Transmission and Application Divisions, including director strategic marketing for mobile solutions and heading the business unit for Convergent Content Applications.

Prior to Alcatel, Herbert was Managing Director of Ingenio, a venture capital financed software company. Thus he gained experience in innovative business models and venture capital financing on project and company level. He was Head of Business Unit within ABB before.

Herbert Mittermayr graduated at Technical University Graz, Austria in Electrical Engineering and Business. He holds a PhD in Measurement Systems.