Cheryl Sloan - Freeview

Cheryl Sloan is Director of Strategy and NPD at Freeview, the UK's leading digital TV provider, backed by Channel 4, ITV, Sky, the BBC and Arqiva. She’s responsible for Freeview’s research and insight programme and strategy development. Before joining Freeview, Cheryl headed up the National Lottery’s Scratchcards Business and was part of the successful bid team for Camelot’s third lottery operating licence. Before that, Cheryl held marketing and strategy roles at Kimberly-Clark Europe and Mattel Toys.