Alex Mestre is Strategic Marketing Manager at Abertis Telecom, the leading company in the Spanish broadcasting sector. Vice-president of the European organization DigiTAG (Digital Terrestrial Action Group) and representing Abertis Telecom at the DVB Project Steering Board. He holds a degree in Telecom Engineering and a Masters in Business Administration. In the past he was working at Sony for 10 years and among his tasks was to create the Digital TV Design Center in Spain.