The essential annual conference and exhibition dedicated to DVB standards and their implementation

DVB World 2010

International Conference & Exhibition
Lisbon - March 8-10


Day 1 - Monday 8th March
12:00 - 13:00

Conference Registration
Delegate registration, coffee and sandwiches in the Congress Centre lobby and exhibition area.

Keynote Session
Chair: Helmut Stein (Chair, DVB Promotions and Communication Module)
13:00 - 13:05 Opening Remarks
Helmut Stein
13:05 - 13:15 Chairman's Address
Phil Laven (Chair, DVB Project)
13:15 - 13:45

Keynote Address
What are BSkyB's plans for 3D TV, hybrid satellite and IP distribution, PVR and HD services? Brian Lenz leads BSkyB's 3D activities and will shed some light on the 2010 roadmap.
Brian Lenz (Director of Product Design and TV Product Development, BSkyB)

Flagship Session
Chair: Helmut Stein (Chair, DVB Promotions and Communication Module)
13.45 - 14:15

3D: From Hollywood to the Home
Will 3D in the home be as successful as in theaters? What lessons can be learned from the Blu-Ray Disc standard and mastering process and how can this experience be applied to a DVB 3D broadcast standard?
Jens-Peter Wittenburg (Director of Strategy, Technicolor)

14:15 - 14:45

The Over-The-Top Challenge
Is the open Internet a friend or foe to traditional broadcasters? What will be the role of connected devices in the digital living room? Is the hype around TV Everywhere justified? What will the online TV market be worth?
Ben Keen (Chief Analyst, Screen Digest)

14:45 - 15:15 Coffee Break and Exhibition
15:15 - 15:45

The Prospects of LTE (Long Term Evolution) for the Delivery of Broadcast Services
What can LTE technology bring to broadcasting? What are the possibilities and limitations and how does it compare to DVB systems?
Ulrich Reimers (Chair, DVB Technical Module; Technical University Braunschweig)

15:45 - 16:15

Digital Terrestrial Television in Russia
In 2004 Russia adopted DVB-T as its national Digital Terrestrial Television standard. What has happened since then and how will they create a DVB-T network spanning 17 million square km's and 10 time zones?
Dmitry Tkachenko (Head of R&D, MART - Mighty Apparatus for Radiobroadcasting and TV)

16:15 - 16:45

DVB In Portugal, A Broadcaster's Perspective
In 2000 Portugal adopted the DVB-T standard. What has the host nation of DVB World 2010 accomplished since then and how are other DVB technologies doing in Portugal?
Carlos Gomes (Technical Director, RTP)

16:45 - 17:15

Display Developments
An explanation of recent display developments and technologies in current use, an overview of 3D introduction in 2010 and what are possible directions in the future.
Nigel Prankard (DVB Product Manager, Panasonic)


DVB World Evening Event
Join us at the Congress Centre entrance at 18:45 to walk to the DVB World Evening Event or directly at the location at 19:00. A map with directions to the bar is included in your delegate bag.

Day 2 - Tuesday 9th March
The DVB Today Session
Chair: Ulrich Reimers (Chair, DVB Technical Module; Technical University Braunschweig)
09.00 - 09:15 Chairman's Introduction and Summary of the Second Generation DVB Standards
09:15 - 09:45 DVB-T2: The Launch of Freeview HD Services
In little under 2 years, the UK will have taken the DVB-T2 standard from the first ever demonstrations to a fully operational HDTV service to almost 50% of households. How did they do it and what is next?
James Jackson (Head of Broadcast Infrastructure, BBC)
09:45 - 10:15

DVB-T2: The New Story
DVB-T2 is the only standard that offers the most optimized bandwidth distribution throughout an overall statistical multiplexing of 300 Mb/s. How does it work? What are the challenges? Will it become reality?
Laurent Roul (ENENSYS Technologies)

10:15 - 10:45

DVB-S2; Advanced Satellite Services Beyond Broadcasting
DVB-S/S2 is the world's leading digital satellite broadcasting standard and is deployed in virtually every country. How can the DVB-S2 system be used for non-broadcasting services such as medical support?
Inés Sanz (Head of Customer Engineering, Hispasat)

10:45 - 11:15 Coffee Break and Exhibition
11:15 - 11:45

DVB-C2 Migration Challenges
What are the potential implementation and migration scenarios for the deployment of DVB-C2 technologies? What are the key challenges and how will new TV-set sales influence the DVB-C2 deployment scenarios?
Christoph Schaaf (Chair DVB-TM-C2; Kabel Deutschland)

11:45 - 12:15

Potential of DVB-C2 in Hybrid Fibre Coax (HFC) Networks
How far can the potentials of DVB-C2 be exploited by utilizing compliant equipment in CATV networks like Hybrid Fibre Coax (HFC) or SMATV networks installed today? How efficient and flexible is DVB-C2?
Dirk Jaeger (Technical University Braunschweig; Chairman of ReDeSign)

12:15 - 12:45 Insights and Lessons Learned from North American Trials of DVB-SH
How is the market for DVB-SH products and services developing in the US? What can we learn from the various US trials regarding modulation and coding effects, antenna diversity results and coverage analysis?
Mariam Sorond (Director Network Systems, DBSD)
12:45 - 14:00 Networking Lunch and Exhibition
The Hybrid TV Session
Chair: Peter Siebert (Executive Director, DVB Project Office)
14:00 - 14:10 Chairman's Remarks
14:10 - 14:40

Making the Most of Hybrid in HBB
What does the Hybrid Broadcast Broadband landscape look like today? What preferences are there in the market? What are the implications for the existing platforms such as DVB-MHP, MHEG-5, HbbTV and CANVAS?
Peter MacAvock (Programme Director, EBU Technical Department)

14:40 - 15:10

DVB Interactive TV Technologies in a Hybrid Landscape
How can DVB-MHP and GEM-IPTV offer a complete Hybrid Broadcast Broadband solution?
Anthony Smith-Chaigneau (Managing Director, Alitcast)

15:10 - 15:40 The Future of Pay-TV is Hybrid
Terrestrial and satellite operators can use broadband to boost their return channel bandwidth, allowing them to launch services such as true VoD, but how is this done from both a technology and business perspective?
Paul Bristow (Vice-President of Strategy, ADB)
15:40 - 16:10 Coffee Break and Exhibition
16:10 - 16:40

Open Source Software for Interactive TV Take-off; An Italian Experience
How can an open source approach give a new boost to the interactive television market?
Andrea Venturi (Avalpa)

The End of Broadcasting... Again?
Moderator: Phil Laven (Chair, DVB Project)
16:40 - 18:00

Panel Discussion
Since the rise of the Internet, many have predicted the end of broadcasting through a rapid shift to an IP-based delivery system. Will a successful hybrid solution expedite such a shift or will it carve out clear roles for both broadcast and broadband, creating a certain balance? A mass-delivery system for mass content and video-on-demand for all other content?

Lieven Vermaele (EBU), Mark Jeffrey (Microsoft), Simon Gauntlett (DTG), Thomas Stockhammer (LG)

Day 3 - Wednesday 10 March
The Future Session - On and Over the Horizon
Chair: Lieven Vermale (Director, EBU Technical Department)
09:00 - 09:10 Chairman's Remarks
09:10 - 09:40 DVB-NGH: What is Should Be (and What it Shall Not Be)
Five years after the launch of the DVB-H specification, operators are still struggling with their business models. What have we learned from this and what does this mean for DVB-NGH (Next Generation Handheld)?
Gérard Faria (CTO & Co-Founder, Teamcast)
09:40 - 10:10

SVC: The Technology for Sustainable Future Mobile TV
The combination of Scalable Video Coding (SVC) and differentiated error protection could make NGH networks much more efficient; A revolutionary technical and business solution to the mobile TV challenges?
Alberto Morello (Chair DVB-TM-S2; RAI Research Centre)

10:10 - 10:40

Another Squeeze: Progress Towards the Next Generation of Video Compression Standards
New MPEG and VCEG video coding techniques are aiming to achieve H.264/AVC quality, but at only 50% of the bit‐rate. When and how will these new techniques be incorporated into DVB standards?
Ken McCann (Chair DVB TM-AVC; Director & Co-founder Zetacast)

10:40 - 11:10 Coffee Break and Exhibition
11.10 - 11:40

Commerical Requirements for DVB-3DTV
DVB recently began its pre-standardisation work on 3D-TV. There are already lights to illuminate the large number of technical options and to identify which systems meet commercial needs in the short and long term.
David Wood (Chair DVB CM-3DTV; Deputy Director, Technical Department, EBU)

11.40 - 12:10 Stereoscopic 3DTV: Standardisation Considerations from the Set-top Box Perspective
What is the impact of stereoscopic 3DTV from the perspective of the set-top box manufacturer?
Which aspects should, and which ones should not (yet) be standardised?
Kevin Murray (System Architect, NDS)
12.10 - 12:40 Satellite: The Power Behind HDTV
3D is a very popular topic, but what about 'regular' HD? Satellite TV is currently the leading system when it comes to HDTV broadcasts. How large is the HD-over-satellite market and what can we expect in the future?
Thomas Wrede (VP Product Management Media, SES Astra)
Conference Wrap-up
12:40 - 13:00 Conference Wrap-up
After the SD, HD, Hybrid and 3D Picture, it is now time for the Big Picture.
Phil Laven (Chair, DVB Project)
13:00 DVB World 2010 Conference & Exhibition Closes



DVB World 2011 is run by DVB Services Sàrl on behalf of the DVB Project