DVB World INTERNATIONAL CONFERENCE
The essential annual conference and exhibition dedicated to DVB standards and their implementation

DVB World 2009 International Conference

Berliner Congress Center, Berlin, 9-11 March 2009

Day 1 - Monday 9th March
Keynote Session
Chair: Helmut Stein (Chair, DVB Promotions and Communication Module)
13:00 - 13:05 OPENING REMARKS
Helmut Stein
13:05 - 13:15 CHAIRMAN'S ADDRESS
Phil Laven (Chair, DVB Project)
13:15 - 13:45 KEYNOTE ADDRESS: CONSUMER ELECTRONICS 3.0
The DVB Project has played a huge role in the transition from analogue to digital TV – now the Internet promises to complement this and so together take the consumer to the next level of the TV experience.
Gordon G. Graylish (VP, Sales and Marketing Group; Deputy General Manager, EMEA; Intel Corporation) 
Flagship Session
Chair: Helmut Stein (Chair, DVB Promotions and Communication Module)
13.45 - 14:15

DVB DEPLOYMENTS - THE NUMBERS TELL THE STORY
More than 200 million DVB receivers are in use around the world. Myra Moore, who contributes the Moore Analysis section to DVB-SCENE magazine, puts that figure into perspective with analysis on receiver data and forecasts by platform, as well as an examination of factors driving those sales. Among the topics to be covered:
- How do DVB receiver sales stack up against other digital TV delivery standards?
- Where will most of the DVB growth occur?
- How will current and future business models impact DVB deployments?
Myra Moore (President, Digital Tech Consulting)

14:15 - 14:45

REVISITING THE DVB COOKBOOK
In the past DVB has published a "Cookbook" outlining the basic elements of DVB transmission systems. As the number of DVB specifications has multiplied, it's time to look again at what's in the DVB toolbox.
- How many DVB standards are there and what are they used for?
- Have any standards been put to unexpected use?
- Are any of them still unimplemented?
Ulrich Reimers (Technical University Braunschweig; Chair, DVB Technical Module)

14:45 - 15:15 COFFEE BREAK AND EXHIBITION
15:15 - 15:45 MEDIA HABITS OF THE NET GENERATION
Young people growing up at the start of the new century are using the media in ways never imagined in the past, with a dizzying array of channels, services and choices.
- How does the Net Generation really use these media?
- Is "traditional" digital TV still of relevance to a generation that's never known a world without the Web?
- What does this generation expect will be possible in future?
Sebastian from B.
15:45 - 16:15 THE DIGITAL DIVIDEND - OR THE RACE FOR SPECTRUM
Lis Grete Møller (Special Consultant, DR - Danish Broadcasting Corporation)
16:15 - 16:45 BERLIN - SIX YEARS AFTER ASO, STILL LOOKING TO THE FUTURE
DVB World 2009 takes place in Berlin, which was the first region in Germany to launch DVB-T services in 2002 - and the first to complete Analogue Switch-Off (ASO). The German terrestrial market is now one of the world's most innovative in terms of services and devices.
Hans Hege (Director, mabb) Presentation will be delivered by Uwe Haaß, head of mabb's technical department
16:45 - 17:15 AN UPDATE FROM THE NORTH AMERICAN CABLE MARKET
Including an overview of progress with the rollout of DVB-GEM based tru2way services.
David Reed (Executive Vice-President & Chief Strategy Officer, CableLabs)
 
Day 2 - Tuesday 10th March
The Broadband TV Session
Chair: Peter Barnett (Vice-chair of DVB Commercial Module; Tandberg Television)
09.00 - 09:10

Chairman's Remarks
Peter Barnett (Vice-chair of DVB Commercial Module; Tandberg Television)

09:10 - 09:40 IPTV STANDARDS FROM DVB
With the release of the DVB-IPTV Phase 1.4 specification we see the most significant and most complete set of IPTV specifications from the DVB Project.
- What are the key elements of the specification?
- Where do they fit in the overall IPTV standards jigsaw?
- What about unmanaged networks? Is DVB working in this area too?
Muriel Deschanel (Microsoft; Chair of DVB TM-IPI group)
09:40 - 10:10

THE BROADBAND OPPORTUNITY - TAKING TV BEYOND MOVING PICTURES
The delivery of hybrid broadband/broadcast services opens up a range of new possibilities:
- CommunityTV that combines user generated content (text, images, videos) with classical broadcast TV
- Emergency services that provide time-critical data simultaneously to a broadcast audience
- GeoBroadcast to support mass events with complementary location based services
Bernhard Collini-Nocker (gcs GmbH)

10:10 - 10:40 THE FUTURE OF TELEVISION - MANAGED OR UNMANAGEABLE?
In just a few years YouTube has become truly massive, showing billions of clips to tens of millions of users; The Pirate Bay are tracking about two million torrents and tens of millions of users, growing with several million users every month.
- What does the phenomenal growth of services like these mean for IPTV operators?
- What role does standardisation play in the area of Internet TV?
- Does DVB have anything to contribute?
Njål Borch (Norut)
10:40 - 11:10 COFFEE BREAK AND EXHIBITION
11:10 - 11:40 THE CHALLENGE OF PROTECTING INTERNET DELIVERED CONTENT
Content protection is a challenge for all sectors of the media delivery industry, but it is content that is delivered over the Internet that offers arguably the greatest challenge.
- What issues are content providers facing in this domain?
- Is DVB-CPCM a potential solution?
Ted Shapiro (Senior Vice President, General Counsel and Deputy Managing Director, MPA)
11:40 - 12:10 THE FUTURE FOR BROADCASTERS
The growth of the Internet and IP for content delivery puts broadcasters in potentially unfamiliar territory.
- DVB has served them well in the traditional delivery channels, but what does the future hold?
- Does DVB still have a role to play?
Peter MacAvock (Programme Manager, EBU Technical)
12:10 - 12:45 Panel Discussion
12:45 - 14:00 NETWORKING LUNCH AND EXHIBITION
The Cable Session
Chairman: Peter Siebert (currently Albis Technologies AG; from May 2009, Director of the DVB Project Office)
14:00 - 14:10 Chairman's Remarks
Peter Siebert (currently Albis Technologies AG; from May 2009, Director of the DVB Project Office)
14:10 - 14:40 DVB-C2 - A VERY SURPRISING SPECIFICATION!
DVB-C2 is the latest 2nd generation delivery standard from the DVB Project. It represents a big leap forward from DVB-C with a range of innovative new techniques included and large gains in expected performance.
Christoph Schaaf (Chairman of DVB-TM-C2; Kabel Deutschland)
14:40 - 15:10 IMPLEMENTING DVB-C2
Whilst innovation is a conerstone of the development of new DVB technical specifications, the end goal must be a standard that will be implemented by the industry.
- Where will be DVB-C2 be implemented first?
- What advantages and opportunities will it bring to cable operators?
- When are the first devices using DVB-C2 likely to become available?
Lorenz Glatz (CTO, Kabel Deutschland)
15:10 - 15:40 THE FUTURE FOR THE CABLE INDUSTRY
The ReDeSign Project investigates new technologies extending the life expectancy of today’s Hybrid Fibre Coax (HFC) networks including a Next Generation HFC broadband architecture. MSOs will be able to migrate to this architecture in a most cost-effective manner. Activities include contributing to the development and validation of DVB-C2.
ReDeSign is an FP7 research project co-funded by the European Commission.
Dirk Jaeger (Technische Universität Braunschweig and Chairman of ReDeSign)
15:40 - 16:10 COFFEE BREAK AND EXHIBITION
16:10 - 16:40 THE HYBRID PATH TO TRUE CONVERGENCE
- What are the key technology ingredients operators need to take full advantage of the hybrid IP-DVB trend on their networks?
- How can operators create more comprehensive convergent services?
- How can content flow between consumer devices in a way that is transparent to the consumer?
Ivan Verbesselt (Senior VP of Marketing, Nagravision)
The Consumer Electronics Session
Moderator: Phil Laven (DVB)
16:40 - 18:00

PANEL DISCUSSION
John Adam (Samsung)
Renaud Di Francesco (EICTA/Sony)
Andreas Schumann (Panasonic)

Consumer Electronics manufacturers and retailers face a range of challenges in the move to digital broadcasting. This panel discussion, moderated by DVB chairman Phil Laven, will explore a selection of the following issues:

- Europe is one continent, but many countries: how can the industry cope with the differing requirements and regulations in each market?
- How can the moves from DVB-T to T2, from MPEG-2 to MPEG-4, from SD to HD, etc... be managed for the benefit of both the industry and consumers?
- What features are consumers really looking for in the newest devices?
- What comes after the move to flat-panel displays?
- Will we see a common DRM solution for Europe?
- The Green question: what is the industry doing to reduce its carbon footprint?

 

Day 3 - Wednesday 11th March
The Terrestrial Session
Chair: Ulrich Reimers (Technical University Braunschweig; Chair, DVB Technical Module)
09:00 - 09:10 Chairman's Remarks
Ulrich Reimers (Technical University Braunschweig; Chair, DVB Technical Module)
09:10 - 09:40 DVB-T2: AN UPDATE FROM THE UK ROLLOUT
The first demonstrations of DVB-T2, the most advanced digital terrestrial transmission system, took place during IBC 2008. Trial transmissions are under way in the UK with a view to launching the first services before the end of 2009.
- What are the main steps to be taken towards the launch of services?
- What challenges have to be overcome to reach that point?
Graham Plumb (Head of Distribution Technology, BBC)
09:40 - 10:10

TERRESTRIAL HDTV IN THE UK
The Freeview platform is the most successful and mature DVB-T implementation in the world, holding a strong position in a competitive DTV market. DVB-T2 will be used to enable the addition of High Definition services to the Freeview platform.
- What services will be offered?
- Can terrestrial really compete with satellite and cable in this area?
- Managing confusion - Freeview HD branding
Cheryl Sloan (Director of Strategy and New Product Development, Freeview)

10:10 - 10:40 HD ON TERRESTRIAL - THE FRENCH APPROACH
HDTV services began on the French DTT network in October 2008 using DVB-T.
- Why didn't the French wait for DVB-T2 to become available?
- How do they achieve the required capacity?
- What are the future plans?
Jean-Pierre Lacotte (HD-Forum, France)
10:40 - 11:10 COFFEE BREAK AND EXHIBITION
11.10 - 11:40 SINGLE FREQUENCY NETWORKS - THE FULL STORY
Single Frequency Networks (SFNs) have always been an attractive option for DVB-T - and in future DVB-T2 - implementers. The challenge is to satisfy network quality of service requirements and constraints in deploying SFNs.
- What benefits do SFNs bring?
- Are there some constraints to deploying SFNs (headend, redundancy, receivers, …)?
- How can regional or local content be catered for in a nationwide SFN?
- How does DVB-T2 differ from DVB-T in terms of SFN management?
Laurent Roul (ENENSYS Technologies)
11.40 - 12:10 MOBILE TV FROM DVB - WHAT ARE THE OPTIONS?
There are now a range of options from DVB for delivering mobile TV services - DVB-T, DVB-H, DVB-SH, DVB-IPDC, DVB-T2 - and a range of options within those standards.
- What factors should operators take into account when choosing which system to implement?
- What are the relative strengths and weaknesses, costs and opportunities?
Alex Mestre (Abertis Telecom)
12.10 - 12:40 AUSTRIA - A DVB-H MODEL
DVB-H services were launched in Austria to coincide with the EURO 2008 football championships hosted in Austria and Switzerland. The regulatory environment, network planning and business models offer a useful example for other countries to examine.
- What steps were taken to ensure a successful roll-out?
- What lessons have been learned in the first months?
- Has the service been welcomed by users?
Stefan Krueger (Media Broadcast)
Conference Wrap-up
12:40 - 13:00 CONFERENCE WRAP-UP - THE BIG ISSUES
Phil Laven (Chair, DVB Project)
13:00 CONFERENCE CLOSES