DVB World INTERNATIONAL CONFERENCE
The essential annual conference and exhibition dedicated to DVB standards and their implementation

DVB World 2008 International Conference

Intercontinental Hotel, Budapest, 12-14 March 2008

Convergence or Divergence?

 
Day 1 - Wednesday 12th March 2008
Keynote Session
Chair: George Waters (International Academy of Broadcasting)
13:00 - 13:05 OPENING REMARKS
George Waters (IAB)
13:05 - 13:15 CHAIRMAN'S ADDRESS: "15 Years of the DVB Project"
Theo Peek (Chair, DVB Project)
13:15 - 13:50 KEYNOTE ADDRESS: Digital TV, Mobile TV: let's push for open technologies in Europe and worldwide!
Viviane Reding (European Union Commissioner for Information Society and Media)
Flagship presentations
Chair: Helmut Stein (Chair, Promotions and Communication Module)
14.00 - 14:30 THE FUTURE OF BROADCASTING - AN UPDATE
15 years after its formation, the DVB Project is as active as ever.
- What's new since last year?
- What are the challenges facing the DVB Project - the proliferation of transmission techniques for a given application, etc.....?
Ulrich Reimers (Chairman, DVB-TM)
14:30 - 15:00 MANAGING CONTENT IN A CONVERGED AND NETWORKED WORLD
DVB's new content protection specifications are said to be primarilly about facilitating interoperability between content and devices.
- How is DVB-CPCM going to work in practice?
- Not all content providers want to restrict their content as much as, say, the Hollywood studios. How can DVB-CPCM facilitate this "light touch" approach?
- What's the user going to think of this, especially given the free and easy access afforded by the open Internet?
Spencer Stephens (VP and GM Motion Picture Imaging, Warner Bros Advanced Media Services)
15:00 - 15:30 COFFEE BREAK AND EXHIBITION
15:30 - 16:00 A NEW WAY OF WATCHING TV - IS OPEN INTERNET TV A FRIEND OR FOE?
Every week sees a new player entering the fray to grab a slice of the fast growing audience for Internet video. These new services both threaten and offer opportunities to "traditional" broadcasters.
What makes Internet TV services different to ordinary digital TV?
- Will these new services be successful and why?
- What is the relationship between these Internet video services and IPTV?
- Is there a need for open standards for Internet TV?
Bart Becks (President International, Member of the Board, NETLOG)
16:00 - 16:30 THE SHAPE OF THINGS TO COME
The next generation of services to handheld devices will be able to draw on a wide range of standards and delivery technologies.
- What services will be offered in the Next Generation (NG)?
- Who will decide the standards to be used, if any?
Mark Selby (Vice President Industry Liaison and Collaborations - Nokia)
16:30 - 17:00 WALKING WITH DINOSAURS OR DANCING WITH WOLVES?
Europe's public service broadcasters face increasing competition from all sides as the switch to digital makes space for more and different services.
- How can public broadcasters make the new technology work in their favour?
- How prepared are public broadcasters for Analogue Switch-Off?
- Is the traditionally strong position of the broadcasters threatened by the telcos?
Lieven Vermaele (Technical Director, EBU)
19:00 Social event:
Get together dinner on the Danube for all DVB World 2008 participants

Day 2 - Thursday 13th March 2008
CONTENT MANAGEMENT IN A CONVERGED WORLD
Chair: Ulrich Reimers (Technical University Braunschweig; Chair, DVB Technical Module)
09.00 - 09:10 Chairman's Remarks
Ulrich Reimers (Technical University Braunschweig; Chair, DVB Technical Module)
09:10 - 09:45 DTV SECURITY: WHY BOTHER?
With the Common Interface and Common Scrambling Algorithm specifications, DVB provided essential building blocks for the early years of digital TV.
- How are the new generations of CI and CSA shaping up?
- How will they integrate with DVB-CPCM?
- Where do the DVB-IPDC Service Purchase and Protection specifications fit in?
Ken McCann (Zetacast)
09:45 - 10:20 HOW CPCM WORKS
DVB has now published the complete set of standards for a content protection and copy management system.
- What is the basic architecture of DVB-CPCM?
- What sort of Conformance and Robustness infrastructure will be put in place?
- For what range of usage scenarios has an allowance been made and what metadata will be used to implement these?
Mark Jeffrey (Standards Architect, International Policy Team, Microsoft)
10:20 - 10:55 CONTENT MANAGEMENT IN A CONVERGED WORLD - AN ALTERNATIVE VIEW
DVB-CPCM is the most complete solution yet proposed for the protection and management of content after acquisition.
- Is DVB-CPCM merely protecting an "old world" business model in a new world of broadcasting?
- What are the alternatives for the content industry?
- What should be the role of the DVB Project?
Scott Cohen (VP International, TheOrchard.com)
10:55 - 11:25 COFFEE BREAK AND EXHIBITION
MIDDLEWARE MATTERS
Chair: Ulrich Reimers (Technical University Braunschweig; Chair, DVB Technical Module)
11:25 - 12:00 NEW HORIZONS FOR DVB AND MIDDLEWARE
Recent years have seen DVB developing standards for innovative new delivery platforms which will also require innovative middleware solutions.
- What about IPTV?  Is MHP the answer here or are there other solutions too?
Jon Piesing (Senior Technical Consultant, Philips)
12:00 - 12:35 MAKING MONEY FROM MHP
MHP has been deployed with varying levels of success on a range of platforms around the world.
- Why are broadcasters and network operators again looking at MHP?
- What commercial opportunities are opened up with the deployment of MHP?
- How can different stakeholders benefit from cross-platform cooperation?
Chris Lefrere (Telenet)
12:35 - 12:45 ALTICAST
Anthony Smith Chaigneau (Alticast)
12:45 - 13:00 QUESTION TIME
12:45 - 14:00 NETWORKING LUNCH AND EXHIBITION
DTV 2.0
Chairman: Graham Mills (BT; Chair, DVB Commercial Module)
14:00 - 14:10 Chairman's Remarks: "Navigating an ever-changing technology landscape"
Graham Mills (BT; Chair, DVB Commercial Module)
14:10 - 14:45 DVB-SH BECOMES A REALITY
DVB's specification for the delivery of mobile TV over hybrid satellite/terrestrial networks will begin deployment this year.
- What will a typical DVB-SH implementation look like?
- Which modes will be used in the first deployment and are these likely to be supported in handsets going forward?
- Where will DVB-SH be deployed?
- How does DVB-SH relate to the DVB family of standards for Mobile TV?
Antonio Arcidiacono (Director of Innovation, Eutelsat)
14:45 - 15:20 THE SPECTRUM WINDFALL
The advent of DTT meant an allocation of new spectrum for broadcasters in many countries.  Analogue Switch-Off combined with the increased efficiencies of 2nd generation transmission systems will bring a new digital dividend for regulators to manage.
- Was the first digital dividend well handled and can we do better in future?
- What of the competition between telcos and broadcasters for UHF spectrum when it becomes available?
- Can UHF spectrum really be useful for point-to-point services, or is it better to use it for broadcasting?
Gérard Faria (Teamcast)
15:20 - 15:50 COFFEE BREAK AND EXHIBITION
15:50 - 16:25 THE A/V CODEC QUESTION
Launching new DTV services, no matter what the transmission network, means choosing from a wide range of available codecs, some just emerging.
- Is the time right to launch DVB-T with MPEG-4 video coding?
- What about audio codecs?
- Are there any licensing issues and is cost an important consideration?
- What might the future bring?
Laurent Jabiol (Chairman/CEO and cofounder, Neotion)
16:25 - 17:00 DIGITAL SWITCHOVER - THE HUNGARIAN CASE: A BALANCING ACT.
DVB World is taking place in Budapest for the first time - a location in one of Central Europe's most interesting broadcast markets.
- What is the Hungarian DTV landscape?
- What unique challenges does Hungary face as it approaches ASO?
- What can DVB do to make the transition to digital easier for Hungary and similar markets?
lldikó Sarkady (Government Commissioner for Audiovisual Media)
17:00 - 17:30 DEVELOPING THE DVB-T2 SPECIFICATION
With the imminent new DVB-T2 specification, the DVB Project is answering the need to properly equip broadcasters for a post-ASO world.
- What's new in this T2 specification?
- What is the expected performance in relation to DVB-T?
- What is the timeline for updates, guidelines, etc...?
Nick Wells (BBC; Chair of DVB TM-T2)
17:30 - 18:00 FURTHER THOUGHTS ON DVB-T2 AND THE UK
Graham Mills (BT; Chair, DVB Commercial Module)

Day 3 - Friday 14th March 2008
BROADCASTING AND INTERNET PROTOCOL
Chairman: David Wood (Head of New Technology, EBU)
09:00 - 09:10 Chairman's Remarks:  "Why can't we use plain old Transport Streams any more?"
David Wood (Head of New Technology, EBU)
09:10 - 09:40 HARMONISING DVB-IPDC AND OMA-BCAST - A PIPE DREAM?
Mobile TV services based on DVB-H are becoming more and more widely deployed, but with a range of systems layer specifications being chosen.
- What are the interoperability issues between the various standards?
- What work is bmcoForum doing on developing an interoperable profile of both standards?
- What are the prospects for the deployment of the bmcoForum's profiles?
Steve Turner (bmcoForum Board Member; NXP Semiconductors)
09:40 - 10:10 DVB-GSE - REPLACING THE MPEG TRANSPORT STREAM?
First included in DVB-S2, Generic Stream Encapsulation is set to be a part of all of the next generation of DTV transmission standards.
- What is GSE?  Where did it come from?
- How does GSE relate to the Transport Stream?
- What is GSE's importance to DVB transmission standards going forward?
- What are the implications for broadcasters?
Alexander Adolf (Micronas; Chair DVB TM-GBS)
10:10 - 10:40 COFFEE BREAK AND EXHIBITION
10:40 - 11:15 TELEVISION OVER THE INTERNET, IN ALL ITS FORMS
- How is DVB's IPTV standardisation progressing?
- Is DVB-IPTV having any impact on IPTV markets? Is anyone using the specs?
- Is Open Internet TV likely to win the day over "walled garden" IPTV systems?
Phil Laven (Vice-Chair of the DVB Project)
11.15 - 11:45 IS THE INTERNET BUSINESS ABOUT TO DRIVE THE BROADCAST ENVIRONMENT?
The internet offers an enormous range of media services.
- What different in user experience does the consumer encounter?
- The ZDF mediathek example: a driver for convergence between InternetTV and IPTV
- What are the potential drivers behind the Internet development?
- What might come next and how does it potentially impact the traditional broadcast business
Dr Klaus Illgner (Managing Director, IRT)
11.45 - 12:45 ROUND TABLE DISCUSSION: "Convergence or Divergence?"
Moderator: David Wood (Head of New Technology, EBU)
- MPEG-2 TS vs. IP for broadcasting
- Proliferation of Mobile Television Standards - is this a problem?
- DVB-T vs. DVB-T2 - are we just making things more complicated for operators and viewers?
Panel:  Steve Turner, Alexander Adolf, Phil Laven, Chris Lefrere, Dr Klaus Illgner
12:45 - 13:00 CONFERENCE WRAP-UP - WHO SAID WHAT?
David Wood (Head of New Technology, EBU)
13:00 CONFERENCE CLOSES