DVB World INTERNATIONAL CONFERENCE
The essential annual conference and exhibition dedicated to DVB standards and their implementation

DVB World 2007 International Conference

Dublin, 7th - 9th March, 2007

New Opportunities - New Standards

Conference Programme
Day 1 – Wednesday 7th March 2007

09.00 – 13.00 Registration
Keynote Session
Chair: George Waters (International Academy of Broadcasting)
13.00 – 13.05 OPENING REMARKS
George Waters (IAB)
13.05 – 13.15 THE STATE OF THE DVB PROJECT
Theo Peek (Chair, DVB Project; Philips)
13.15 – 14.00 KEYNOTE ADDRESS
Vincent Dureau (Head of TV Technology, Google)
Flagship Presentations
Chair: Helmut Stein (Chair, DVB Promotions & Communications Module)
14.00 – 14.30 THE BIGGEST TV MARKET IN THE WORLD - CHINA
Ma Ju (Academy of Broadcasting Science, Beijing)
14.30 – 15.00 IS THERE A FUTURE FOR OPEN STANDARDS?
Recent events surrounding high profile discussions between patent pool representatives and potential licensees has sparked a debate on the link between IPR licensing and standardisation:
- What constitutes a responsble approach to this?
- Is there a future for the open standards based approach?
Philip Laven (Technical Director, European Broadcasting Union)
15.00 – 15.30 COFFEE BREAK and EXHIBITION
15.30 – 16.00 THE FUTURE OF BROADCASTING - A DVB TIMELINE
DVB's mainstay is the suite of digital television downstream delivery systems:
- What work is underway in the terrestrial and satellite domains to update the core delivery systems?
- Is there a longer term view on how the DVB Project should progress in these key areas?
- What does DVB see as its role in IPTV and broadband delivery systems in general?
Ulrich Reimers (Chair, DVB Technical Module; Technical University Braunschweig)
16.00 – 16.30 ALLOCATING THE DIGITAL DIVIDEND
The European broadcast industry is now looking towards analogue switch-off:
- What might the post-analogue TV scenario look like in key European territories?
- What types of service may wish to acquire UHF spectrum?
- What technical compatibility issues might these potential uses raise?
Greg Bensberg (Ofcom, UK)
16.30 – 1700 HDTV: STATE OF THE UNION ADDRESS
HDTV has arrived in Europe, driven in part by key sporting events throughout 2006:
- What does the future hold?
- Is there a future for ultra-HD?
- Is HD all it's cracked up to be?
- How does DVB fit in?
Ken McCann (Zetacast)

 
Day 2 – Thursday 8th March 2007

09.00 Moving DVB-H Onwards
Chair: Ulrich Reimers (Chair, DVB Technical Module; Technical University Braunschweig)
09.10 – 09.45 DVB-H IN NORTH AMERICA
The North American DVB-H market promises to be one of the most complex in terms of interoperability and service offering:
- What does the market face?
- What needs to happen and who's doing it?
Yoram Solomon (President, Mobile DTV Alliance; Texas Instruments)
09.45 – 10.20 BUSINESS MODELS & OPPORTUNITIES
Spain is another pioneer in the DVB-H field, and has innovative approaches to the broadcaster/mobile network operator relationships:
- Who determines the balance of the BNO/MNO relationship?
- What challenges/opportunities are there for DVB-H?
Alex Mestre (Abertis Telecom)
10.20 – 10.50 COFFEE BREAK and EXHIBITION
10.50 – 11.25 THE BIG CHALLENGE: FINDING FREQUENCIES IN EUROPE
New mobile TV services need access to the limited supply of suitable frequencies to succeed:
- In such a crowded frequency environment, what are the possibilities?
- Is roaming ever going to happen in practice?
- To what extent is industry co-operating with the European institutions in this regard?
Sheila Cassells (BskyB)
11.25 – 12.00 ITALY - LEADING THE WAY WITH DVB-H
Italy boasts the world's first two commercial DVB-H networks:
- Is the service meeting expectations?
- What lessons have been learned?
Alessandro Floris (Director of Digital Mobile TV, 3 Italia)
12.00 – 12.45 ISDB-T MOBILE TV IN JAPAN - A MODEL CASE STUDY?
Free-to-air mobile TV services started in Japan in March 2006:
- What is the customer reaction to the services?
- How does the relationship between FTA broadcasting and the MNO work?
- Does the service generate increased ARPU for the MNO or revenue for the FTA broadcaster?
Tomoyuki Okamura (Fuji Television Network Inc.)
  QUESTION TIME
12.45 – 14.00 NETWORKING LUNCH and EXHIBITION
14.00 Demystifying IPTV
Chair: Graham Mills (Chair, DVB Commercial Module; BT)
14.10 –14.45 "IPTV FOR DUMMIES"
IPTV is a hot topic, but what exactly is it?
Ralf Schaefer (Chair, DVB CM-IPTV Group; Thomson)
14.45 – 15.20 ROLLING OUT IPTV
With the advent of high-Speed ADSL, IPTV has arrived as a viable commercial offering:
- What are the experiences of the pioneers?
- What commercial offering works best?
- Is standardisation important?
Benjamin Schwarz (Head of Technology Development Programme, France Telecom)
15.20 – 15.50 COFFEE BREAK and EXHIBITION
15.50 – 16.25 THE INTERNET VIDEO PHENOMENON - WHAT CAN WE LEARN?
The popularity of sites such as YouTube and Google Video has taken the industry by surprise:
- What can the "traditional" DTV industry learn from these experiences?
- What are they doing right?
- Is the rest of the industry doing anything wrong?
- Does the growth of P2P represent a threat to the established DTV industry?
Bernino Lind (SunStream.tv)
16.25 – 17.00 STANDARDISING IPTV - THE DVB APPROACH
DVB is pioneering a standards-based IPTV approach:
- What is DVB's broad approach?
- What has DVB done in Phases 1, 1.5 and 2?
- What's next?
Kevin Murray (NDS)
1700 – 17.30 INTERACTIVITY, IPTV AND MHP
MHP is DVB's open interactive television system and IPTV promises much for interactive services:
- Is there room for an open Java based middleware system in IPTV environments?
- What needs to happen to MHP to make it work here?
Paul Bristow (Chief Technical Officer, Osmosys)

 
Day 3 – Friday 9th March 2007

09.00 Future Delivery Systems - New Opportunities
Chair: David Wood (Head of New Media, EBU)
09.10 – 09.40 SATELLITE SERVICES TO HANDHELD DEVICES
DVB-SH is the latest addition to the DVB-H family of mobile TV specifications:
- What does the system look like?
- How will DVB-H, DVB-SH and DVB-IPDC work together?
- What are the plans for SH going forward?
Philip Kelley (Alcatel-Lucent)
09.40 – 10.10 WHY DO WE NEED T2?
Broadcasters are looking towards digital switchover and the prospect of  next generation terrestrial systems:
- What commercial issues will broadcasters and network operators face if they wish to incorporate HD into their DVB-T transmissions?
- What technical factors will impact on the commercial viability of such services?
- Are we likely to see an increased interest in using DVB-T to provide mobile services?
Mike Brooks (Arqiva)
10.10 – 10.40 DTT - WHAT IS THE STATE OF THE ART?
Technology has moved on since DVB first developed a specification for DTT:
- What are the candidate technologies for inclusion in DVB-T2?
- Can we learn anything from experiences in China, Japan and elsewhere?
- What radical options are also available?
- How can we find the best balance between future-proofing and backwards compatibility?
Klaus Illgner (IRT)
10.40 – 11.10 COFFEE BREAK and EXHIBITION
11.10 – 11.40 BROADCAST AND BROADBAND - THE PERFECT COMBINATION?
Terrestrial digital television based on DVB-T is growing in popularity all over Europe and beyond; increased penetration for broadband is opening up new possibilities:
- What further innovations are likely in terrestrial markets?
- What's the best way of combining terrestrial broadcast and broadband networks to deliver such services?
William Cooper (informitv)
11.40 – 12.40 ROUND TABLE DISCUSSION:
- Backwards compatibility
- HDTV/Mobile - how to mix them
- COFDM vs. single carrier
- Is IP taking over?
Philip Kelley (Alcatel-Lucent)
Mike Brooks (Arqiva)
Klaus Illgner (IRT)
William Cooper (informitv)
Alex Mestre (Abertis Telecom)
12.40 – 13.00 THE WRAP - what have we learned and where are we going?
David Wood (EBU)